Brainstorming for advertising ideas may be one of the best ways to make a group of people laugh…or want to kill each other. At Chapter Three Games, we explored everything from light and fluffy to as edgy as we thought was safe for a company manufacturing board games.

This ad was one of many from a campaign that got people to stop what they were doing to look at it. When an ad could do that (and nobody died in the brainstorming sessions for it) we knew we were on to something.

This one was my personal favorite.

Project details

  • Date : October 2016
  • Client : Chapter Three Games
  • Client url :
This is Bryun Lemon.