One of our most successful promotions ever run at the Red C Gallery was the dual-meaning ‘Fine Print Sale’. As an art gallery, we sold fine art prints, and as someone trying to get a catchy sale title (The two crazy sale items on the poster had a bunch of fine print that disqualified all products in the gallery).

The people in the town got a laugh out of the fine print we had on the posters and banners and came in just to see what other silliness we had. After the success of this promo, we began to do silly promos every month, which got people coming by regularly to see what the latest ‘promotion’ was.

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