While working at Red C, the gallery changed its primary retail model from strictly art to art and games. We (literally) painted a red line down the center and split the store itself. Our advertising and promotions were sometimes focused on one side or the other, but sometimes we combined them both into a single element. This was a postcard we sent out to promote both sides of the store, and it drew a lot of curiosity and new customers.

Right side up:

…and upside down:

Project details

  • Date : May 2012
  • Client : Red C Gallery
  • Client url :
This is Bryun Lemon.